Content: Маркетинговые коммуникации.rar (11.38 KB)
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Any advertising message affects the buyer´s position in society, and advertising, performing informational, cultural, educational, political and other functions, includes a person in social relations. The very existence of advertising can cause objective disagreements between the following factors: the rights, needs and demands of consumers, on the one hand, and the interests of the advertising business, on the other; the needs of the advertising market development and the permanent lag of the relevant regulatory framework for advertising activities; corporate interests of advertising firms and the interests of other professional communities. Which of the specified groups of factors has the greatest disagreements in the advertising business? Give reasons for your answer
Any advertising message affects the buyer´s position in society, and advertising, performing informational, cultural, educational, political and other functions, includes a person in social relations. The very existence of advertising can cause objective disagreements between the following factors: the rights, needs and demands of consumers, on the one hand, and the interests of the advertising business, on the other; the needs of the advertising market development and the permanent lag of the relevant regulatory framework for advertising activities; corporate interests of advertising firms and the interests of other professional communities. Which of the specified groups of factors has the greatest disagreements in the advertising business? Give reasons for your answer
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